Temi

Esempi di codice tracciamento

Tracciare UTM

<?php
global $wp;
$utm = "campagna_dem";		
$current_url = home_url( add_query_arg( array(), $wp->request ) );
			
if(strpos($current_url, $utm) !== false){ ?>

		
			
<?php } else{ ?>
<script>
pa.track({name: 'Campagna DEM Saldi -20%'})
</script>	
<?php }
?><br />
<?php
global $wp;
$utm = "campagna_dem";		
$current_url = home_url( add_query_arg( array(), $wp->request ) );
			
if(strpos($current_url, $utm) !== false){ ?>

		
			
<?php } else{ ?>
<script>
pa.track({name: 'Campagna DEM Saldi -20%'})
</script>	
<?php }
?><br />

Tracciare submission form

<form action="/action_page.php" onsubmit="myFunction()">
  Enter name: <input type="text" name="fname">
  <input type="submit" value="Submit">
</form>

<script>
function myFunction() {
  pa.track({name: 'Invio Form'});
}
</script>

Tracciamento ordine e-Commerce

/**
 * Add custom tracking code to the thank-you page
 */
add_action( 'woocommerce_thankyou', 'my_custom_tracking' );

function my_custom_tracking( $order_id ) {

	// Lets grab the order
	$order = wc_get_order( $order_id );

	/**
	 * Put your tracking code here
	 * You can get the order total etc e.g. $order->get_total();
	 */
	 
	// This is the order total
	$order->get_total();
 
	// This is how to grab line items from the order 
	$line_items = $order->get_items();

	// This loops over line items
	foreach ( $line_items as $item ) {
  		// This will be a product
  		$product = $order->get_product_from_item( $item );
  
  		// This is the products SKU
		$sku = $product->get_sku();
		
		// This is the qty purchased
		$qty = $item['qty'];
		
		// Line item total cost including taxes and rounded
		$total = $order->get_line_total( $item, true, true );
		
		// Line item subtotal (before discounts)
		$subtotal = $order->get_line_subtotal( $item, true, true );
	}
}
Roberto Paolucci
Sono SEO Specialist in una martech company italiana specializzata in soluzioni di Intelligenza Artificiale per Search Marketing, Adv e Lead Generation, ERP e CRM. Oltre alla SEO (Search Engine Optimization) ho una passione per il CMS WordPress e la programmazione web, ed è per questo che è nato DeveloPress, un blog con articoli e guide a forte impronta tecnica per scoprire tutte le potenzialità di questo CMS. Puoi contattarmi su Facebook | Linkedin